Project ― Alpha-getti, a brand of canned pasta made by H.J. Heinz Company. The canned pasta consists of small alphabet-shaped pasta pieces in a tomato-based sauce. Redesign the can & promote the new design through a poster.

Design Process ― Create a new look for the can label using mainly typographic elements. The information on the package should include the product name, the manfacturer, the nutrition facts and the ingredients. Take into consideration the three-dimensional view and the visual look of the subject when displayed on shelves. In addition, create a promotional poster to advertise the new design

Process + Solution ― I wanted to create a design by simply using letters to represent the idea of aphabet shaped pasta. I first started with sketches of possible letter placement of the product name with the idea of alphabet as a background. I conclude by simply using the product alpha-getti repeately to create a background layout of letter. Having the name as the background I had to make sure the information in the front cover can stand-out from the background. Hence, I created a contrast using colors to separate the background and the front cover. I used bold font with vivid color to differentiate the product from the rest when on display. The promotional poster follow the same style of the redesign concept. Using typographic element only to showcase the can.

Sofwares used: Adobe Indesign, illustrator & Photoshop