Project ― Design three labels for a fruit juice company, each highlighting a different juice flavor. The labels should represent the brand identity of ‘Tropical Breeze.’

Design Process ― Create a cohesive logo or woodmark for the company name ‘Tropical Breeze’ that must be featured on all three labels. Ensure continuity across the labels so that customers can easily recognize the Tropical Breeze brand, despite variations in color and flavors between the labels.

Process + Solution ― The process begins by researching and exploring tropical themes, color palettes, and typography that align with the essence of ‘Tropical Breeze’. I decided on a concept that the ‘Tropical Breeze’ should evoke feelings of freshness, relaxation, or a pleasant atmosphere, with ‘Tropical’ relating to fresheness of the flavors and ‘Breeze’ the feeling of ease. Following the logo developpement, I started with brainstorming visual elements and fonts that embodies the spirit of ‘Tropical Breeze’. I did many experiment with different layouts, fonts, and imagery while trying to maintain consistency in branding elements across all labels.

Sofware used: Adobe Illustrator & InDesign